Monthly Guild Meeting

Brenda Spalding: The Writers Platform-What It Is and Why You Need It

We’re thrilled to welcome award-winning author and publishing consultant Brenda Spalding as our March 2026 guest speaker. With twenty-eight published books, a deep background in marketing, and years of experience guiding writers on their publishing journeys, Brenda brings a wealth of knowledge every author can benefit from—whether you’re just starting out or looking to expand your reach.

In her presentation, “The Writer’s Platform: What It Is and Why You Need It,” Brenda will break down the essential elements every modern writer needs to build visibility, credibility, and long-term success. Her session will cover:

• How to build a strong, sustainable author platform
• Social media marketing—what matters today and what doesn’t
• “Get your butt out the door”—the power of in-person engagement
• Newsletters: how often to send and what to include
• Pay-per-click advertising—when is it worth it?
• Outsourcing marketing—questions to ask before you spend a dime

Brenda’s passion for helping authors shines through in everything she does. A past president of the National League of American Pen Women (Sarasota Branch), she is an active member of several statewide writing organizations and frequently speaks at conferences, book clubs, and writers’ groups. Through her company, Braden River Consulting LLC, she supports writers at every stage of the publishing process.

You won’t want to miss this informative, motivating, and highly practical session designed to elevate your voice and expand your author reach.

www.bradenriverconsulting.com | www.brendamspaldingauthor.com

Location:
Eau Gallie Public Library
1521 Pineapple Ave, Melbourne, FL 32935